Blog

Keep up to date with the latest news and how-to's from Koju Media

August 17, 2018
Data Segmentation

B2B Data Segmentation

What is Data Segmentation? Data Segmentation is nothing new in the world of Marketing, speaking to different customer sets in different ways is a tried and […]
July 9, 2018
Email Marketing, Email Campaign B2B

Case Study – How we Conducted a Large-scale Email Campaign

Email marketing has been proven as an extremely effective way to achieve our clients results by creating new revenue opportunities and nurturing long-term customer relationships for […]
July 2, 2018
Business Marketing

Business Marketing – The return of Traditional?

Business Marketing under GDPR As the last London Central Yellow Pages is being distributed, a mainstay icon of the early part of my career at Yell, […]
June 26, 2018
Self-generation, B2B Data, Scraping, GDPR

25 Years in the Scraping – My story of “Self-Generation”

Our guest blog writer this week is David Shrubsole, the Business Development Manager at Koju Media, here he shares his experiences over the years (1992-2018) with Self-generation. […]
June 18, 2018
Post GDPR B2B Data

3 Weeks Post GDPR

Well, the World didn’t end did it! 3 Weeks after the biggest shake up in the Governance of Data within the UK and things are pretty […]
May 15, 2018
GDPR Scraping Blog

GDPR Compliance – The Death of Scraping

We are currently being inundated with stats about relative unpreparedness of business for GDPR when it comes in on May 25th, so here is ours – according […]
May 4, 2018
B2B Social Media Marketing

A Newbie’s Guide to B2B Social Media Marketing

B2B Social Media Guide The team at Koju Media has put together a beginner’s guide to social media for B2B SMEs. Social media has become an essential communication channel for brands, whatever their […]
February 21, 2018
Marketing, Data, Newbie's Guide

My First 4 Months in Direct Marketing

A direct marketing newbie shares some of the most important marketing lessons she’s learned during her time at Koju Media. It’s difficult to know what to do […]
January 19, 2018
B2B customer Profiling, Target Market, B2B

Identify your Target Market (B2B)

Take your marketing to the next level by identifying your target market Assuming that you know your target market can be an easy mistake to make, Koju […]
January 12, 2018
B2B Data, B2B list, Companies with no website

B2B data – Companies with no website

B2B Data List – Companies with no website If you are a web designer or do any type of online marketing and have been looking for a […]