Data Cleanse

When was the last time you updated your contact data? A data cleanse could greatly improve your marketing performance.
Improve the planning and insight of your campaigns with a data cleanse. Review what you already have and enhance the information you currently hold.

Maximise your Marketing campaigns by removing out of date or duplicate records with a data cleanse

  • Business data decays at about 30- 40% per year
  • 3 million people move a year
  • 3k people added to TPS every day

Whether business or consumer led, Keeping your database up-to-date to deliver the results you expect, should be a high priority. Koju media will provide a free data audit, offering a wide range of data cleansing solutions and enhancements (where available) to suit businesses of all shapes and sizes.

Our Data Audit is designed to help you better understand exactly what data you have and what aspects can be improved. a ‘data health check’ can unveil hidden leads and spark exciting marketing opportunities.

We undertake a five-stage process culminating in a Data Evaluation Report which highlights all the key dynamics of the data supplied, and enables you to take action based on informed results.

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Data cleansing Benefits

• Reduces your mailing costs • Increases response rates to your campaigns • Ensures your data complies with legal requirements
• Eliminates duplication and improves accuracy • Gives you confidence when targeting prospective customers

What is my Data checked for?

TPS /CTPS

Your data will be checked against Telephone preference and Corportate lists (for B2B) to avoid potential fines

MPS

Mail Preference Service – don’t mail people who have registered against advertising

PAF

Properly format your address files according to Royal Mail

Deceased/Gone away/duplicates

Avoid wastage and potentially upsetting consumers PAF – Properly format your address files according to Royal Mail

Incomplete or data errors

Incorrecy contact data, missing phone numbers, poorly formatted addresses will be flagged or corrected

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Our Process

  • Evaluate

    We will conduct an initial evaluation of the data that you supply to us
  • Matching

    Match your data to our UK Business Database
  • De-duplication

    Remove records that are included multiple times within a client’s database
  • Data Correction

    Will show your business how you can make improvements by identifying specifically what areas of the database are incorrect.
  • Data Enhancement

    Koju’s data enhancement services will add to your customer intelligence, allowing you to better profile, analyse and segment them. Added intelligence with lead to better communications, more targeted campaigns and less wastage all leading to an improved ROI.

Interested? The process is simple – have a look at our guide

The Koju Media Guide to Cleaner more responsive data

1

Export your data in any editable format, remembering that Name, Address, Telephone number and email are essential to match records

2

Send us your data! Koju Media will supply you with an encrypted Sharefile link to upload your data securely

3

We match your data to either our B2B or B2C data sets. Running all the necessary checks

4

Sit back and make a cup of tea! We aim to get your cleansed data back to you in 48 hours

5

A full Audit of your data will be generated, and sent to you securely ]

6

The report will show the following; Duplicates Gone-aways Suppressions Buying these services will provide your business with cleaner, permissioned data, removing old and out of date records

7

The audit will provide the options you have to enhance your data, which could include additional telephone numbers email addresses turnover/number of employees

8

The last part of the audit is to identify your “Golden Ticket”. We will provide a list of business sectors (SIC 07) showing the quantities of data we have that look similar to your current customer base, providing you with a highly targeted set of prospects

Benefits

• Reduce your mailing costs • Increases response rates • Ensure data complies with legal requirements • Eliminates duplication and improves accuracy • Gives you confidence when targeting prospective customers

The Audit will present you with a data ‘shopping list’, so you can pick and choose any elements that you would like.

Request a call back - Please enter your details and one of our team will call you back