Data cleansing Benefits
• Reduces your mailing costs • Increases response rates to your campaigns • Ensures your data complies with legal requirements
• Eliminates duplication and improves accuracy • Gives you confidence when targeting prospective customers
What is my Data checked for?
EvaluateWe will conduct an initial evaluation of the data that you supply to us
MatchingMatch your data to our UK Business Database
De-duplicationRemove records that are included multiple times within a client’s database
Data CorrectionWill show your business how you can make improvements by identifying specifically what areas of the database are incorrect.
Data EnhancementKoju’s data enhancement services will add to your customer intelligence, allowing you to better profile, analyse and segment them. Added intelligence with lead to better communications, more targeted campaigns and less wastage all leading to an improved ROI.
Interested? The process is simple – have a look at our guide
The Koju Media Guide to Cleaner more responsive data
1Export your data in any editable format, remembering that Name, Address, Telephone number and email are essential to match records
2Send us your data! Koju Media will supply you with an encrypted Sharefile link to upload your data securely
3We match your data to either our B2B or B2C data sets. Running all the necessary checks
4Sit back and make a cup of tea! We aim to get your cleansed data back to you in 48 hours
5A full Audit of your data will be generated, and sent to you securely ]
6The report will show the following; Duplicates Gone-aways Suppressions Buying these services will provide your business with cleaner, permissioned data, removing old and out of date records
7The audit will provide the options you have to enhance your data, which could include additional telephone numbers email addresses turnover/number of employees
8The last part of the audit is to identify your “Golden Ticket”. We will provide a list of business sectors (SIC 07) showing the quantities of data we have that look similar to your current customer base, providing you with a highly targeted set of prospects
• Reduce your mailing costs • Increases response rates • Ensure data complies with legal requirements • Eliminates duplication and improves accuracy • Gives you confidence when targeting prospective customers