Assuming that you know your target market can be an easy mistake to make, Koju Media can profile your existing database and provide you with key insights into who your best customers are, where they’re coming from and what they have in common. Armed with this insight, you can better focus your efforts, identify further businesses that look like them, reducing wasted resource and marketing costs in the process.
Koju Media have the ability to identifying a companies best customers and then match these with other similar profiled businesses that look just like them. Using propensity modelling we can also identify and supply similar businesses which may not match your immediate customer profile however based on our expertise and analysis techniques, we can score them as having a propensity to be viable prospects for your products and services.
This will give you a fresh supply of hot new prospects to target which you may not have immediately targeted previously.
For more information on identifying your target market and how profiling and analysis can help your business, or give us a call on 01628 901081 or visit our contact us page here.