B2B Lead Generation

An alternative to purchasing Data, Koju Media can offer a Lead Generation service for which we take care of all the data, emails and just send through a completed lead form, either by email or straight into your CRM!


Is Email Lead Generation an option for you?

Email is still a primary lead source for most businesses and it is only getting bigger in its potential. Traditional email campaigns are sold on a cost per ‘000 basis and thus results and CPL’s will fluctuate. Koju media can offer a cost per lead model, which will guarantee you the leads you want, when you want them, at the agreed rate.

b2b lead gen email
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Your information will only be used for the purpose of communicating with Koju Media. It will not be sold, shared or added to any marketing lists

Cost per lead is not suitable for everyone, if you sell Cars great, if you sell bars of soap, then a cost per ‘000 will work in your favour!

Use Lead Gen if;

  • High Value product/services
  • Broad target market
  • Have at least 3k budget for a test or
  • Can commit to a 3 month test

Stick to cost per ‘000 if;

  • Low value product/services
  • FMCG
  • Niche target market
  • Small budget

Leads start at £35!*

* Lead price will depend on market size, and number of qualifications put in place

How is the price of a lead calculated

Market Size

If you have a target market that requires multiple restrictions, this will impact the potential audience we can reach.

Smaller Audience = Increased CPL

    Landing Page Qualification

      The number of questions/restrictions you put on your landing page will cause interested people to drop out before submitting their details

      More questions on your landing page = Increased CPL


Our data is optimised for marketing, ensuring the best ROI for your campaigns


Why Use Koju?

Professional email and landing page design

  • We will design from scratch or use/optimise existing email creative that you have, to produce the highest level of interest and response
  • The landing page can be standard/bespoke to your needs to collect the data you want

Tweak and optimise email for best response

  • All emails are Tested against Spam filters and browser compatibility to ensure mobile readiness
  • Campaigns will be tweaked by size, location, type of business, contact, recipient action to ensure best response
  • Subtle differences in creative can improve response by 300%

Access your own reporting suite

  • Full online live reporting
  • See as much detail on the campaign as you like

Typical Campaign

  • Step 1

    95% + delivery rates
    10% opens
  • Step 2

    0.5%- 2% click rate
    Recipients either click into your website or complete landing page
  • Step 3

    Data

    Clickers data provided to follow up if required (additional charge applicable)
    Clicker data is 4 times more likely to convert than cold data
  • Step 4

    Schedule

    Re - engage

Why Use Koju?

We have all the data!

  • We have access to over 1 million opted in email addresses, the largest B2B database available
  • 25% more decision maker contacts than the nearest competitor
  • Our data is optimised for Marketing and not based on credit files or contacts
  • 2m updates per year; 160,000 per month, no business data gets updated faster
  • Low email bounce rates (>1%) and high opens (8-25%) and clicks (1-2% average)


To discuss what we can do to ensure the highest quality of lead at the best price, drop us an email or call on 01628 901081